SEO Content Best Practices Guide

The following piece was written by Kimberly Karlstrom. If you’d like to learn more about SEO, read this article as well.


Do you know how to craft amazing SEO Content?

Having a direct and simplified checklist to follow when creating your SEO content is the most practical way to facilitate your creative process. For that reason, we’ve gathered 8 step by step tips to guide you through a direct and effective way to create quality content for your brand and website:


1.Create a Title Tag


Once you’ve done your keyword research, the first step will be to create a unique title tag for every page. Title tags are essential to represent what your website is about and to highlight your keyword phrases in the organic search results in order to increase your visibility and traffic. To create a quality title tag you’ll need to follow three simple steps: Use a dash between your primary keyword and secondary keyword and a pipe before your brand’s name (so the structure for your title tag should be written like this: Primary Word – Secondary Word | Brand Name). Use unique tags and keep your title tags as short as possible, at 55 characters or less.


  1.   Come Up With Good Keywords For Your Meta Descriptions 

Meta descriptions are the main bridge between the search engine results page and your users, so it is very important to not only choose the right keywords but also to complement that with an attractive description to captivate the users’ attention. To make the best use of your meta tags it’s important that you create compelling descriptions with up to 160 characters and always avoid using duplicate texts and quotes since Google will exclude them from appearing in the results.


  1.   Make Use Of Targeted Keyword Phrases 

Your SEO content is the main focus for readers on your website. Having your content in other businesses’ pages or providing the same content for every page in your website can be toxic for your rankings and therefore coming up with unique and relevant material for every page is vital for your brand. The first step will be to create valuable and original content according to your keyword phrase. Next, you should make sure to include your keyword phrase at least 4 times in your text and include links from other pages from your website to increase viewing traffic within it. Finally, you must make sure to create personalized content for every targeted page. Using the same content in different mediums can be penalized by Google which will be extremely prejudicial for your brand.


  1.    Know How To Use Header Tags And Keyword Phrases 

The keyword phrase should only be used once in your header tag. It is highly advised to include header tags on pages that you wish to bring unique traffic to but you can always use secondary headers in case your website consists of numerous sections.

In sum, these are the three basic steps to use your header tags correctly: Include your keyword phrase only one time in your header; Use it on the main page; Bet on secondary headers for other pages in your website.


  1.     Include Internal Page Linking With Anchor Text 

We’ve mentioned above that you should always add internal links to your texts, and that is extremely important to strengthen your internal keywords. By doing so, you will allow your visitors to navigate within the pages of your website and that adds value to your SEO content for the search engines. When linking 2 pages of the same website, it is good practice to select a quality anchor text and include it in your link, incorporating your keyword to your text instead of adding a “click here” button to your content. All you need to do is choose a relevant keyword and add the link to a corresponding page. This will give your page a more subtle and professional structure.


  1.    Don’t Forget the ALT Tags and Filenames 

By naming your images with appropriate alt tags you’re not only optimizing your results on search engines, but you’re also increasing your website’s accessibility since it will allow users on screen readers to hear what that image is about. Though it is recommended to include your keyword phrase in your image’s name, you should be careful to not overdo it and make sure to create SEO friendly filenames to increase even more the traffic brought by image searches. To create intelligent and effective filenames, you must first name all your images in order to describe what they are with clarity and objectivity. Then, instead of using underscores, add dashes between the words. Finally make sure to not use “non-alpha” characters such as @, &, $ etc. Those characters won’t be recognized by the search engines.


  1.      Provide Easy To Read Content 

Even though this is not as important for better search engine results as the steps cited above, providing content that is easy to read will make it easier for your viewers to identify the keyword within your text. Using bullet points and bolding your keyword phrases are very effective to call attention to the most important parts of your page but they must be used wisely in order not to clutter your page and lose the user’s interest. Writing short paragraphs with a maximum length of three sentences each, using bullet points in order to split the larger sections of your content and not overusing that resource are the main steps to make easy-to-read, yet relevant content for your website.


  1.       Don’t Worry About Meta Keywords 

Once a very popular SEO practice, meta keyword has recently lost significance to all search engines making it irrelevant to the optimization of your content. For that reason, feel free to exclude the use of meta keyword on your page’s SEO content.


Following these 8 step by step tips on SEO content practices will be extremely beneficial to you if your goal is to create optimized, quality material with a more practical and direct approach. By bullet-pointing what you must make sure to include in your content, you’ll be able to create a lot more in a shorter amount of time.


Reach out to our team today to explore how we can help you craft amazing SEO content, that not only places your website higher up on Google and other search engines but also converts (creates sales on your behalf with the right exposure).